BlurMyPlates

Privacy Policy

Last Updated: January 6, 2026

1. INTRODUCTION AND ACCEPTANCE

This Privacy Policy ("Policy") constitutes a legally binding agreement between you ("User," "you," or "your") and BlurMyPlates ("Company," "we," "us," or "our"), governing the collection, use, disclosure, and protection of personal information and data obtained through your access to and use of the BlurMyPlates website, application, and related services (collectively, the "Service"). By accessing, browsing, or otherwise using the Service, you acknowledge that you have read, understood, and agree to be bound by the terms and conditions of this Policy. If you do not agree to this Policy, you must immediately discontinue use of the Service.

2. INFORMATION WE COLLECT

2.1 Information Collected Automatically

When you access or use the Service, we automatically collect certain information through the use of cookies, web beacons, pixel tags, log files, and other tracking technologies, including but not limited to:

  • Device information, including device type, operating system, unique device identifiers, browser type and version, and mobile network information;
  • Log information, including access times, pages viewed, IP address, referring URL, and the page visited before navigating to the Service;
  • Location information derived from your IP address, including geographic region, city, and country;
  • Usage data, including features accessed, buttons clicked, files uploaded (metadata only, not content), time spent on pages, scroll depth, and interaction patterns;
  • Performance data, including page load times, error logs, and crash reports.

2.2 Information Collected Through Analytics Services

We utilize Google Analytics 4 and Google Tag Manager (collectively, "Analytics Services") to collect and analyze information about your use of the Service. These Analytics Services may collect information such as how often users visit the Service, what pages they visit, what actions they take, and what other sites they used prior to coming to the Service. The information collected through Analytics Services is used to improve the Service and understand user behavior. Google's ability to use and share information collected by Google Analytics about your visits to the Service is restricted by the Google Analytics Terms of Service and the Google Privacy Policy. You may opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

2.3 Information NOT Collected

Notwithstanding the foregoing, we wish to emphasize that the image processing functionality of the Service operates entirely within your browser environment using client-side technology. As such, the actual content of images you upload or process through the Service, including but not limited to photographs, license plate imagery, and any other visual data, is NOT transmitted to, stored on, or otherwise accessible by our servers. All image processing occurs locally on your device, and we do not have access to, nor do we collect, retain, or process the substantive content of your uploaded images.

3. USE OF INFORMATION

We may use the information we collect for the following purposes:

  • To provide, maintain, improve, and enhance the Service;
  • To analyze usage patterns and trends to optimize user experience;
  • To monitor and analyze the effectiveness of the Service and marketing activities;
  • To detect, investigate, and prevent fraudulent transactions, abuse, and other illegal activities;
  • To personalize and improve the Service and provide content, features, and advertisements that match user profiles or interests;
  • To send technical notices, updates, security alerts, and administrative messages;
  • To respond to your comments, questions, and provide customer service;
  • To comply with legal obligations and enforce our terms, conditions, and policies.

4. COOKIES AND TRACKING TECHNOLOGIES

We and our third-party service providers use cookies, pixel tags, web beacons, and other similar technologies to collect information and provide you with a more personalized experience. Cookies are small data files stored on your device that help us improve the Service and your experience, see which areas and features of the Service are popular, and count visits. Most web browsers are set to accept cookies by default. You can usually set your browser to remove or reject cookies, but doing so may affect certain features or services of our Service. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.

We employ the following categories of cookies:

  • Essential Cookies: Required for the operation of the Service and cannot be disabled;
  • Analytics Cookies: Allow us to count visits and traffic sources to measure and improve Service performance;
  • Functional Cookies: Enable enhanced functionality and personalization;
  • Targeting/Advertising Cookies: May be set through our Service by advertising partners to build a profile of your interests.

5. DISCLOSURE OF INFORMATION

We may share information we collect in the following circumstances:

  • Service Providers: We may share information with third-party vendors, consultants, and service providers who need access to such information to perform services on our behalf, including analytics, hosting, and technical support;
  • Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, information may be transferred;
  • Legal Requirements: We may disclose information if required by law, regulation, legal process, or governmental request;
  • Protection of Rights: We may disclose information when we believe disclosure is necessary to protect our rights, property, or safety, or that of our users or others.

6. DATA RETENTION

We retain information we collect for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. The retention period may vary depending on the context of the processing and our legal obligations. Analytics data is retained in accordance with the data retention settings configured in our Analytics Services, which may be up to 26 months or as otherwise specified.

7. DATA SECURITY

We implement appropriate technical and organizational measures designed to protect the security and confidentiality of information we collect. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security. You acknowledge that you provide information at your own risk.

8. INTERNATIONAL DATA TRANSFERS

The information we collect may be transferred to, stored, and processed in countries other than your country of residence, including the United States, where data protection laws may differ from those in your jurisdiction. By using the Service, you consent to the transfer of information to countries outside your country of residence, which may have different data protection rules.

9. YOUR RIGHTS AND CHOICES

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

  • The right to access personal information we hold about you;
  • The right to request correction of inaccurate personal information;
  • The right to request deletion of your personal information;
  • The right to object to or restrict certain processing of your personal information;
  • The right to data portability;
  • The right to opt-out of the sale or sharing of personal information (where applicable);
  • The right to withdraw consent (where processing is based on consent).

To exercise any of these rights, please contact us using the information provided below. We may require verification of your identity before processing any request.

10. CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect, disclose, and sell; the right to request deletion; the right to opt-out of sales; and the right to non-discrimination. To exercise these rights, please contact us as described below. We do not sell personal information as defined by the CCPA/CPRA.

11. EUROPEAN PRIVACY RIGHTS

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have certain rights under the General Data Protection Regulation (GDPR) and applicable local laws. Our legal basis for collecting and using information depends on the specific context and the type of information. We generally rely on: (i) your consent; (ii) our legitimate interests; or (iii) necessity to perform a contract or comply with legal obligations. You have the right to lodge a complaint with your local supervisory authority.

12. CHILDREN'S PRIVACY

The Service is not directed to children under the age of 16 (or such other age as may be applicable in your jurisdiction), and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child without parental consent, we will take steps to delete such information. If you believe we have collected information from a child, please contact us immediately.

13. THIRD-PARTY LINKS AND SERVICES

The Service may contain links to third-party websites, services, or applications. This Policy does not apply to third-party services, and we are not responsible for the privacy practices of such third parties. We encourage you to review the privacy policies of any third-party services you access.

14. CHANGES TO THIS POLICY

We reserve the right to modify this Policy at any time in our sole discretion. If we make material changes, we will notify you by updating the "Last Updated" date at the top of this Policy and, in some cases, may provide additional notice. Your continued use of the Service after any changes constitutes your acceptance of the revised Policy.

15. CONTACT INFORMATION

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

BlurMyPlates
Email: privacy@blurmyplates.com

16. GOVERNING LAW

This Privacy Policy shall be governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to its conflict of law provisions. Any disputes arising under or in connection with this Policy shall be subject to the exclusive jurisdiction of the state and federal courts located in Delaware.

← Back to BlurMyPlates